Première Repairing Shampoo for Damaged Hair

What it is:  A sulfate-free repairing shampoo that gently cleanses, repairs bonds and removes calcium build-up for stronger and healthier hair.

Hair Texture: Straight and Wavy

Hair Type: Fine, Medium, and Thick

Hair Concerns:

- Damage, Split Ends, and Breakage

- Dryness

- Shine

Key Benefits: 

- Removes calcium buildup for stronger hair inside and out

- Repairs persistent damage, reversing stiffness and dullness for enhanced shine

- Visibly reverses hair damage

Highlighted Ingredients:

- Citric Acid: This organic acid acts from surface to core to deeply repair bonds and remove calcium build up.

- Glycine: This amino acid penetrates hair's inner layer, dramatically reduces breakage, and helps to neutralize dullness, and stiffness.

Ingredient Callouts: Free of sulfates SLS & SLES.

What Else You Need to Know: Premiere shampoo visibly reverses hair damage* through innovative dual-action technology, which repairs bonds & removes calcium build-up for stronger hair inside and out**. Repairs persistent damage, reversing stiffness and dullness caused by calcium build up from your shower water. Leaves hair 99% stronger* & healthier with 75% more shine*** and 93% less breakage**** 

*Damage linked to frizz, dullness, roughness. Based on an instrumental and consumer test

**System of Concentre, bain & fondant *vs. non conditioning shampoo

***vs. unwashed hair

**** vs. non conditioning shampoo

Fragrance Description: This luxurious scent is comprised of mandarin and citrus top notes, silky and delicate floral middle notes, and finishes with rich woody bottom notes.

Clinical Results: In a study with continuous use of the full system:

- 99% of hair’s original strength was restored

In a study vs. unwashed hair:

- 73% more shine

- Hair was 2 times smoother

In a study vs. non conditioning shampoo:

- 93% stronger